After many years of teaching, Ayşegül Karcı decided to turn her interest in creativity into a professional path and pursued a fine arts education. Being accepted into a fine arts program allowed her to form a deeper connection with art, drawing, and aesthetics, ultimately shaping the direction of her design journey.
This journey began with canvas bags she had crafted in a small workshop. Stepping into an unfamiliar industry guided only by her instincts, Ayşegül quickly realized through the interest she received that she was in the right place. This process led her toward more sophisticated, longer-lasting leather bags that aligned with the rhythm of modern life.
Today, the birth of RoIff Studio stands as a reflection of Ayşegül Karcı’s vision, her pursuit of aesthetics, and her genuine effort to understand the needs of the modern woman.
RoIff StudIo is a leather bag brand founded with the vision of offering functional and aesthetic designs that harmonize with the dynamic pace of modern city life. Our collections combine clean lines, timeless modernity, and high-quality craftsmanship to accompany every moment of daily life.
All our designs are produced using premium Italian LWG Gold-Certified calf leather, carefully selected hardware, and a commitment to long-lasting use.
The brand’s character is built on organizational solutions suitable for professional life, practical details tailored to urban living, and a minimal aesthetic that prioritizes elegance.
RoIff Studio collections take shape with a versatile design approach that supports the ever-changing needs of the modern woman throughout the day.